Theo Sanders

Chief Executive Officer and Director

As CEO, Theo oversees the strategy and performance of the Helix Leisure group.  Theo joined the LAI Group in 2013 and served as CEO of LAI Games and The Locker Network prior to the business combination with Embed.

During the past decade, Theo served in leadership roles in the consumer video game and consumer electronics industries. Most recently, at Ubisoft, he led the pioneering Ghost Recon Phantoms team which delivered Ubisoft’s first large-scale pure online game directly to millions of consumers worldwide. Prior, he served as Global Director of Products at leading peripherals manufacturer Razer and as Producer at Blizzard Entertainment in Irvine, California. Theo holds a Bachelor’s Degree in Business Administration from Gonzaga University in Spokane, Washington.

Theo leads the Helix Leisure business from its co-headquarters in Singapore. Outside of work, he enjoys travelling, reading, investing, and studying disruptive business models.