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Round Gameroom

Embed Installed at Fourth Round 1 Location

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Embed Installed at Fourth Round 1 Location Dallas, TX – November 2014 – EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry,   announces the successful installation of the Embed System at the fourth Round 1 Bowling & Amusement location at Stratford Square in Bloomingdale, Illinois. The Embed System is also deployed at the other Round 1 locations in Moreno Valley, City of Industry and Lakewood, all in California. Round 1 is a state-of-the-art entertainment company with more than 100 overseas locations. Their facilities include bowling lanes, top of the line arcade games, karaoke rooms, billiards, darts, and ping pong. Round 1 utilizes the Embed System for cashless operation of their games as well as their extensive redemption display. “It has been terrific working together with Round 1 since their first opening in the US. Their organization, people and facilities are first class,” noted Ted Parsons, General Manager for Helix Leisure USA.  For more information on Round 1 Bowling & Amusement, visit them on the web at www.round1usa.com.

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Balloon Buster Breaking All Records

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Dallas, TX, September 10, 2014 – LAI Games announces that the carnival themed merchandiser, Balloon Buster, is their most successful game of the past three years, with the 1000th unit soon to come off the production line. The game has had an accelerated roll-out to major operators who are seeing great revenues as players embrace the unique, simple and nostalgic game. One of the top prize vendors on the market since its release in 2012, Balloon Buster has since been enhanced with new features including auto-alignment for ease of operator set-up, and an all-skill option. Operators are reporting success with the game in FECs, bowling centers, arcades, malls, and national retail operations. Jeff Peveler, Director of Operations for National Entertainment Network said, “NEN has been extremely pleased with the Balloon Buster from LAI. Customer satisfaction and revenue generation have been extremely positive. The eye catching design and ease of play are great.” About Balloon Buster This carnival-themed prize merchandiser has nostalgic appeal for all audiences. Players must guide a dart through a hole and pop a balloon to win one of the five available prizes. Simple, quick game play encourages repeat attempts. Vintage-looking cabinet graphics and carnival barker voice prompts add to the fun. Operators can choose from global or individual prize adjustment settings. An all-skill version of Balloon Buster is also available. For more information, call Chris Brady at 817-235-7773 or email sales@LAIGames.com. The game will be on display at the upcoming IAAPA Attractions Expo, November 18-21, 2014, Booth…

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Baneasa Shopping City selects EMBED for GRAND Entertainment

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Bath, UK – July 2014 – EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, announces the successful installation of the Embed System at GRAND Entertainment, located on the 2nd floor of the Baneasa Shopping City.  The facility features a range of entertainment targeting the teen age group or families with older children.  The location has a selection of Xbox game console stations, an indoor climbing wall, bowling, billiards, arcade games and a selection of motion based driving experiences such as the F1 Racer.  Guests can also relax at one of the full service bars or lounge area offering a full menu. The location utilizes the EMBED System to manage the cashless operation of their games and attractions as well as their redemption counter.   Each time a guest uploads value on to their cards, they receive loyalty points that can be used to collect items at the redemption counter.  Management on site has found this to be a great tool to increase guest loyalty and increase guest visits. The installation is highlighted by Embed’s Color-Glo Swipers, connected to Xbox game consoles to manage the time guests can play in the console game area as well as leisure pods kids can relax in with TV’s mounted over them for comfortable play.  Families can come to GRAND Entertainment and relax and play together for hours. “The Baneasa brand is filled with first-class entertainment features and we are proud to be a part…

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Helix Leisure Established

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Dallas, TX, July 1st, 2014 – Leisure & Allied Industries today announces a major reorganization that will see Embed, LAI Games, and The Locker Network combined under a new umbrella company, the Helix Leisure group. This combination, which becomes official on July 1st, 2014, will allow the Helix Leisure companies to leverage their combined strengths and global reach, and a seamlessly integrated product offering, while preserving each of the individual brands. As out-of-home entertainment venues evolve towards delivering more sophisticated and spectacular experiences, Helix Leisure is uniquely positioned to fulfill the needs of operators in matching the high expectations of today’s consumers. The company has a network of six full offices worldwide to provide in-region support and a comprehensive offering of cashless debit card systems, POS and redemption solutions, customer loyalty, booking and ticketing, electronic locker operations, and a full range of amusement and prize-vending machines. Each of the individual companies will continue trading under their current brand names and retain dedicated and focused R&D teams. Following the reorganization, Leisure & Allied Industries will operate two fully-independent divisions: its leading FEC chain, Timezone, and the Helix Leisure group. Current CEO of LAI Games and The Locker Network, Theo Sanders, will assume the role of CEO of Helix Leisure. Adam Steinberg, Executive Director of Leisure & Allied Industries said, “In our increasingly connected world, there is a greater expectation for a seamless user experience. We feel that combining the LAI Group businesses that deliver products, services, and systems to the industry…

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LAI Games appoints Harry Levy as UK Distributor

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LAI Games – the leading manufacturer of coin-operated prize vending and ticket redemption games – has appointed Harry Levy as their exclusive UK distributor. Harry Levy brings a wealth of industry knowledge and understanding of the UK amusement market, through their solid experience as an established manufacturer, operator and distributor. Of the appointment, Global Head of Sales, Marshall Ashdown said, “We look forward to working with Harry and his team. Levy’s are incredibly well known and respected throughout the UK industry and we see many synergies between our two companies.” Commercial Director for Harry Levy, Matthew Deith added, “We’re excited to be appointed exclusive distributor for LAI Games. Over recent years they have established themselves as innovative manufacturers of appealing prize merchandisers and family redemption games, all of which will fit well into our current portfolio. I’m looking forward to offering their current range of games to our customers and seeing all their new developments at IAAPA in November.”

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