NEWS

Bath, UK – July 2014 – EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, announces the successful installation of the Embed System at GRAND Entertainment, located on the 2nd floor of the Baneasa Shopping City.  The facility features a range of entertainment targeting the teen age group or families with older children.  The location has a selection of Xbox game console stations, an indoor climbing wall, bowling, billiards, arcade games and a selection of motion based driving experiences such as the F1 Racer.  Guests can also relax at one of the full service bars or lounge area offering a full menu. The location utilizes the EMBED System to manage the cashless operation of their games and attractions as well as their redemption counter.   Each time a guest uploads value on to their cards, they receive loyalty points that can be used to collect items at the redemption counter.  Management on site has found this to be a great tool to increase guest loyalty and increase guest visits. The installation is highlighted by Embed’s Color-Glo Swipers, connected to Xbox game consoles to manage the time guests can play in the console game area as well as leisure pods kids can relax in with TV’s mounted over them for comfortable play.  Families can come to GRAND Entertainment and relax and play together for hours. “The Baneasa brand is filled with first-class entertainment features and we are proud to be a part…

Dallas, TX, July 1st, 2014 – Leisure & Allied Industries today announces a major reorganization that will see Embed, LAI Games, and The Locker Network combined under a new umbrella company, the Helix Leisure group. This combination, which becomes official on July 1st, 2014, will allow the Helix Leisure companies to leverage their combined strengths and global reach, and a seamlessly integrated product offering, while preserving each of the individual brands. As out-of-home entertainment venues evolve towards delivering more sophisticated and spectacular experiences, Helix Leisure is uniquely positioned to fulfill the needs of operators in matching the high expectations of today’s consumers. The company has a network of six full offices worldwide to provide in-region support and a comprehensive offering of cashless debit card systems, POS and redemption solutions, customer loyalty, booking and ticketing, electronic locker operations, and a full range of amusement and prize-vending machines. Each of the individual companies will continue trading under their current brand names and retain dedicated and focused R&D teams. Following the reorganization, Leisure & Allied Industries will operate two fully-independent divisions: its leading FEC chain, Timezone, and the Helix Leisure group. Current CEO of LAI Games and The Locker Network, Theo Sanders, will assume the role of CEO of Helix Leisure. Adam Steinberg, Executive Director of Leisure & Allied Industries said, “In our increasingly connected world, there is a greater expectation for a seamless user experience. We feel that combining the LAI Group businesses that deliver products, services, and systems to the industry…

LAI Games – the leading manufacturer of coin-operated prize vending and ticket redemption games – has appointed Harry Levy as their exclusive UK distributor. Harry Levy brings a wealth of industry knowledge and understanding of the UK amusement market, through their solid experience as an established manufacturer, operator and distributor. Of the appointment, Global Head of Sales, Marshall Ashdown said, “We look forward to working with Harry and his team. Levy’s are incredibly well known and respected throughout the UK industry and we see many synergies between our two companies.” Commercial Director for Harry Levy, Matthew Deith added, “We’re excited to be appointed exclusive distributor for LAI Games. Over recent years they have established themselves as innovative manufacturers of appealing prize merchandisers and family redemption games, all of which will fit well into our current portfolio. I’m looking forward to offering their current range of games to our customers and seeing all their new developments at IAAPA in November.”

EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, announce the successful installation of the Embed Cashless System in partnership with Brent Electronics at Lady’s Mile Holiday Park in Dawlish, Devon. Lady’s Mile Holiday Park in Devon opened in 1957 and is an award winning, family run park dedicated to providing everyone a holiday to remember. Located in one of the most beautiful parts of Devon and less than a mile from the ‘Blue Flag’ beaches of Dawlish Warren, Lady’s Mile is in a great position with easy access to all local attractions. The site features a large range of offerings from luxury lodges to touring & camping with a fabulous range of indoor and outdoor sports and leisure facilities to provide memories to last a life time. The site offers 2 arcades, full service bar, restaurant and a fish and chip shop, all managed and operated with the Embed Cashless System. Jason Jeffery one of the owners at Lady’s Mile noted, “Our recent installation of the Embed Card System was one of the most organized and professional jobs we have done in a long time. Not only did the team install the system but they coached us on some great options to enhance the guest service experience. It has been a pleasure to work with Embed and we look forward to what we will be able to do with the system.” Lady’s Mile Holiday Park utilizes the Embed System…