Helix Leisure News

LAI Games Puts the Pedal to the Metal with Asphalt 9 Legends Arcade Ultimate Racing Simulator

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Dallas, September 15, 2021 – LAI Games will unveil Asphalt 9 Legends Arcade, the ultimate racing simulator, at the AAMA Annual Meeting, September 21-22, and has announced limited product availability starting November 1st. Based on the hugely successful mobile app, Asphalt 9 Legends Arcade gives guests the thrill of getting behind the wheel of a Lamborghini, Porsche, or one of many other high-end supercars from the world’s most renowned auto brands. Players race, drift, boost and perform stunts across 4 different game modes and 4 incredible racetracks based on real-life locations. See a video of the game in action at: https://youtu.be/h95jKzZDSzs “The game has an excellent presentation and attracts players at all levels” said Eddie Hamann, owner of Andretti Indoor Karting & Games. “IAAPA guests will be able to experience the ride on location at Andretti’s Orlando.” The DX 5D Simulator model is the ultimate game room attraction for racing enthusiasts, yet still accessible for all ages and abilities. It features a motion platform, dynamic wind jets, force feedback, vibrating speakers, premium hardware, full HD video graphics and a 43” monitor. The Premium Cabinet has all the same features as the 5D Simulator minus the motion base, offering a thrilling experience in a smaller footprint. Both models allow guests to race 20 world famous supercars in four unique game modes on tracks in San Francisco, The Caribbean, Cairo and Shanghai. Top racers can access additional controls that provide extreme competitive action during gameplay, performing multiple stunts with the fastest cars…

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Embed Appoints Kash Ahmad as Chief Management Consultant, North & South America Region to Maximize Growth.

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Singapore, 05 August 2021 – Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries, has appointed Kash Ahmad as Chief Management Consultant, North & South America. Kash Ahmad has an impressive 25-year professional track record in the Family Entertainment technology and operations space, culminating in his recent leadership role as Executive Director at Cineplex Entertainment LP. Having spent most of his youth living in Canada and Southeast Asia, he was drawn to Arcades around the world, and comes to Embed with an international mindset. In his experience in Family Entertainment, he developed a passion for the service industry and the dream of going beyond the transaction, focusing on creating memorable customer experiences and fulfilling customer relationships (that drive return visits and future-proof a business) as the key to success.

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Singapore, 12 August 2021 – Since 2001, Embed has been transforming the business of fun as the global leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries. Today, Embed announced celebrations in lieu of their 20th anniversary, marking two successful decades of innovation, industry leadership and resilience in the family entertainment centre (FEC) sector. In celebration of their legacy, the company has launched an e-gallery detailing its rich history, challenges they have overcome, as well as accomplishments amassed over the years. In light of the ongoing pandemic and to support their customers’ road to recovery, Embed also announced they’re extending the free giveaway of their award-winning Mobile Wallet solution for another year. The ease of installation, along with no app download required is one of the reasons Embed’s Mobile Wallet has been well received by FECs in the industry. COVID-19 has served as a driver for contactless cash payments and the low-touch economy, with more amusement and entertainment spaces, such as theme parks, arcades, paintball centres and bowling alleys encouraged to leverage Embed’s innovative solution as they resume operations during a pandemic. In addition, the company released limited edition 20th anniversary-themed Game Cards, a key innovation in the cashless payments industry spearheaded by Embed. These customisable Game Cards allow FEC owners and partners to continue delivering fun and memorable experiences to their guests, driving return visits and greater guest spend, and subsequently building brand loyalty. The announcements are aligned with Embed’s commitment of…

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Finding Opportunity In The Now: Pizza Ranch Opens Three New Locations Across The Midwest

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DALLAS, TEXAS, July 15, 2021 – Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is proud to partner with Pizza Ranch to announce the opening of three new locations across the Midwest: Champlin, MN; Brookings, SD; and, Duluth, MN. Pizza Ranch combines everyone’s two favorite things — great food and arcade games. Pizza Ranch restaurants offer an all-day buffet, including cravable pizza, a salad bar, The Country’s Best Chicken®, and a dessert buffet. Select locations also offer a FunZone Arcade, featuring games and a full-service redemption center.

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Embed Reunites with customers & partners at aei2021

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DALLAS, TEXAS, July 08, 2021 – Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, returned not just as an exhibitor at Amusement Expo International 2021 but also as a key representative of the family entertainment centre (FEC) sector, paving the road to recovery for FEC businesses as they emerge from the shadows of the pandemic. The Embed team was excited to meet new and reunite with existing customers, partners and friends at the Embed booth.

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