Helix Leisure News

LAI Games expands with an investment in its people.

840 560 Helix Leisure

Dallas, November 5, 2021 – LAI Games recently announced a wide range of promotions across the company, including 3 senior level customer-facing roles: Allison Timberlake to Senior Marketing Manager, Paul Jennings to Operations Director, and Tabor Carlton to Vice President of Marketing. The company continues to invest in its people, with new hires across all departments as they expand into new areas. The company will launch its new consumer VR game Arcade Legend on both Steam and the official Oculus Quest store next year, while also maintaining a strong focus on their traditional business of arcade game design and manufacturing for location-based entertainment venues. “Covid was a difficult period for the industry, but we feel that we used that time wisely to invest in new initiatives, and our people. Every team across the company has gone from strength to strength as they’ve learned new skills and ways of looking at our business. We’ve expanding with direct to consumer products and believe we’re set up to deliver even bigger and better things in our traditional location-based games side,” said Mark Easte, LAI Games CEO. “The greatest compliment we’ve received was recently when we asked one of our customers what we could be doing to serve them better to which they replied ‘just keep making great games’ – and that’s what we intend to do.” LAI Games will be showcasing their award-winning lineup of games at IAAPA Expo on booth #1000 from November 16-19, 2021 in Orlando, Florida LAI Games is currently…

read more

Embed is Set to Make History Again @ IAAPA Expo 2021 Orlando, Unveiling its latest breakthrough design innovation

1024 1024 Helix Leisure

DALLAS, TEXAS, October 28 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries is gearing up to make history again at IAAPA Expo 2021 in Orlando, Florida. History Made: The Award-Winning Mobile Wallet Unveiled at the IAAPA Expo 2019 Two years after unveiling the breakthrough innovation, Embed’s Mobile Wallet (the virtual game card that sits in a consumers’ mobile wallet) is still the ONLY non-banking, finance-payment or loyalty card business and brand card that sits in the consumers’ Google Pay or Apple Wallet! Unlike anything in the market, Embed was the FIRST to go-to-market with the Mobile Wallet, partnering with Apple and Google to gain certification solutions approval for the next-gen of cashless (the virtual game card in the consumers’ mobile wallet) – an accomplishment that no other business solutions provider has been able to achieve. As part of its 20th Anniversary gift to the industry and to help accelerate the business recovery of entertainment businesses everywhere, Embed is offering the Mobile Wallet free for another year by signing up here. Guests have instant access to their balance information, ticket counts, and other details for non-stop fun. App downloads are a well-known barrier to consumer entry, and unlike all other mobile business solutions that require this, Embed’s Mobile Wallet comes with no additional app download required. As consumers stay immersed in a game or attraction with little to no disruptions, the more…

read more

Arcade Legend coming to Steam and Oculus Quest in 2022

1000 562 Helix Leisure

Australia/Singapore – October 20, 2021.  LAI Games has announced that their new consumer VR title, Arcade Legend, which is currently in development is set for a dual release on both Steam and the Oculus Quest Store in 2022. Inside Arcade Legend, an arcade builder and gameplay simulator, you’ve inherited a mysterious old arcade which was once a legendary entertainment destination. Before you can open your doors for business, however, you’ll need to do some cleaning up.  Restore and customize your arcade using a wide range of materials, then fill it with officially licensed arcade games to earn revenue and build Reputation, which unlocks new attractions that you can play solo or with friends.  Casual, competitive, and always social, you can chill out with friends, go head-to-head on global leaderboards against the best players in the world, or open your doors to the public to show off what you’ve built. “As arcade game developers, it’s our goal to deliver accessible, rewarding and unique games and experiences to players heading out for a good time with their friends and families.” says Shannon Perell, LAI’s Head of Product Development and Creative Director for Arcade Legend. “Arcades are such a special and unique social space, and we’re so excited to have the opportunity to bring an authentic arcade gaming experience to both Steam and Oculus Quest.” LAI Games has already secured a deal with two other well-known arcade game manufacturers to bring a number of their officially licensed games into Arcade Legend. In the…

read more

Making The Mobile Wallet Global: Embed Returns To KSA Saudi Entertainment & Amusement Show, Heads To IAAPA Europe Soon After

599 310 Helix Leisure

Dubai, UAE, 16 September 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries returns as a major FEC representative in the concluded Saudi Entertainment and Amusement (SEA) Show 2021, priding on its innovative centrepiece, the award-winning Mobile Wallet, which allows customers to use their mobile phone to to play games, control their spending, and move to a COVID-19 safe, contactless environment. “The KSA is a key market for us and is at the heart of our strategy for the Middle East and North Africa region. Saudi Arabia is the cultural and economic powerhouse in the region and we give it our unlimited attention. With the future economic diversification plan for the country under His Highness the Crown Prince of Saudi Arabia’s Vision 2030, Embed is committed to be a part of this wonderful journey, offering various transformative initiatives to support the industry as well as empowering and facilitating business in the entertainment sector for our clients. ” said Renee Welsh, CEO, Solutions Group.

read more


1024 535 Helix Leisure

Dubai, UAE, 31 Aug 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is pleased to announce that they will be participating in the upcoming Saudi Entertainment & Amusement (SEA) Show 2021 in Riyadh. Embed is returning not just as an exhibitor but also as a key representative of the family entertainment centre (FEC) sector, paving the road to recovery for businesses in the industry as they emerge from the shadows of the pandemic. The Embed team is excited to meet new and reunite with existing customers, partners, and friends at their booth.

read more