NEWS

Singapore, 05 August 2021 – Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries, has appointed Kash Ahmad as Chief Management Consultant, North & South America. Kash Ahmad has an impressive 25-year professional track record in the Family Entertainment technology and operations space, culminating in his recent leadership role as Executive Director at Cineplex Entertainment LP. Having spent most of his youth living in Canada and Southeast Asia, he was drawn to Arcades around the world, and comes to Embed with an international mindset. In his experience in Family Entertainment, he developed a passion for the service industry and the dream of going beyond the transaction, focusing on creating memorable customer experiences and fulfilling customer relationships (that drive return visits and future-proof a business) as the key to success.

Singapore, 12 August 2021 – Since 2001, Embed has been transforming the business of fun as the global leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries. Today, Embed announced celebrations in lieu of their 20th anniversary, marking two successful decades of innovation, industry leadership and resilience in the family entertainment centre (FEC) sector. In celebration of their legacy, the company has launched an e-gallery detailing its rich history, challenges they have overcome, as well as accomplishments amassed over the years. In light of the ongoing pandemic and to support their customers’ road to recovery, Embed also announced they’re extending the free giveaway of their award-winning Mobile Wallet solution for another year. The ease of installation, along with no app download required is one of the reasons Embed’s Mobile Wallet has been well received by FECs in the industry. COVID-19 has served as a driver for contactless cash payments and the low-touch economy, with more amusement and entertainment spaces, such as theme parks, arcades, paintball centres and bowling alleys encouraged to leverage Embed’s innovative solution as they resume operations during a pandemic. In addition, the company released limited edition 20th anniversary-themed Game Cards, a key innovation in the cashless payments industry spearheaded by Embed. These customisable Game Cards allow FEC owners and partners to continue delivering fun and memorable experiences to their guests, driving return visits and greater guest spend, and subsequently building brand loyalty. The announcements are aligned with Embed’s commitment of…