Embed to Offer Scholarships to Birthday University

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Embed to Offer Scholarships to Birthday University Dallas, TX, March 2016 – Embed, a leading provider of revenue management systems for the amusement and out of home entertainment industry, is offering full scholarships to operators interested in getting their Master’s Degree in Birthday Parties at Birthday University. Embed is a proud sponsor of Birthday University, which will be held from April 5-7 at Hilton Garden Inn – Addison in Chicago, IL. Birthday University is offering two seminars that have limited seats: the original Birthday University seminar and a Key Revenue Mastery Seminar. The Birthday University seminar will span across 2 days (April 6-7) and cover topics like Profitable Birthday Party Concepts and Marketing Birthday Parties Effectively. The Key Revenue Mastery Seminar is held on April 5th and covers making the best out of company parties, adult groups, and holiday events. For complete information or to request a scholarship, please contact Phil Showler at

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Smarth Touch

Helix Leisure to Exhibit at Amusement Expo

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Dallas, TX, March 2016 – Helix Leisure, a leader in out-of-home entertainment, will be displaying the latest products from its brands Embed and LAI Games at the Amusement Expo 2016 in Las Vegas, Nevada this month. Embed delivers a suite of applications designed to manage all areas of any entertainment facility. Products on display will include their award-winning smartTouchTM readers and management solutions such as emPOS and Redemption Pro. The Embed Card System offers operators benefits such marketing and upselling opportunities, reduced operating costs, and improved cash handling and staff control. smartTouchTM is Embed’s next generation debit card reader which offers guests customizable, interactive experiences at the point of play. emPOS, their mobile point-of-sale and guest service app, allows for proactive sales direct to the customer from anywhere in the facility. Redemption Pro, their redemption counter management system, can function as either a stand-alone solution or a part of a complete entertainment management system. LAI Games, a leading manufacturer of both coin and card operated games, will showcase some of its biggest hits, including the AMOA Innovator Award winner Snapshot 2 photo booth, High Five, Shooting Mania, Prize Box, Color Match Club, and the adorably themed Ball Toss games. The Snapshot 2 photo booths give players plenty to enjoy with an intuitive, touch-screen user interface, fresh content, and a host of photo-decorating features and filters. Via the Snapshot Companion mobile app, players can transfer photos between the booth and their personal mobile devices. Besides sharing photos on an unlimited number…

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Fat Daddys

8th Embed Installation for FACE Amusement Group

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  Dallas, TX, March 2016 – Embed, a leading provider of revenue management systems for the amusement and out of home entertainment industry, announces the successful installation of the Embed system at Fat Daddy’s Arcade in Destin, FL. Fat Daddy’s is the eighth location by FACE Amusements (formerly S&M Amusements) to employ the Embed system for the cashless operation of games and attractions. Fat Daddy’s utilizes Embed’s award-winning smartTouchTM card readers, which offer guests customizable, interactive experiences at the point of play. Fat Daddy’s Arcade offers more than 80 arcade games in a state-of-the-art indoor facility, along with convenient dining options and a live alligator attraction. They use their Embed System for food and beverage sales, for cashless operation of their games, and to manage their extensive redemption display. Other FACE Amusements locations operating Embed include Arcade City, Big Top Arcade, and Rockin’ Raceway, all in Pigeon Forge, TN, and Arcade City in Orlando, FL. FACE Amusements President Bucky Mabe said, “Moving to Embed card readers has been very advantageous for our company. With the automated reports we receive daily, we are able to be more efficient on labor and operations at each of our locations. Embed also gives our customers a modern, streamline, eco-friendly experience.” Embed’s GM for North and South America, Ted Parsons said, “The success of FACE Amusements is a real testament to their operational expertise in a variety of entertainment venues each with unique requirements. We understand what that takes and Embed has worked closely with…

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Advantages of Electronic Lockers

9 Advantages of Electronic Lockers

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Here are 9 reasons by The Locker Network on why you should make that switch to electronic lockers if you’re still using keyed ones. To find out more about how electronic lockers can help you, please visit: The Locker Network’s official website.

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Helix Leisure Service Awards

Helix Leisure Presents Employees with Long Service Awards

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Helix Leisure Presents Employees with Long Service Awards Singapore, December 2015 – Helix Leisure, a leader in out-of-home entertainment, has initiated a Long Service Award program across its six global offices. This consisted of an award ceremony and the presentation of a laser cut trophy inspired by one of the industry’s most iconic shapes: the ticket. The trophies were presented during the end-of-year events celebrated by each of the offices in December. Many Helix Leisure employees began their careers in the industry, and this depth of industry experience and commitment has been central to the company’s ability to innovate and provide a high level of service. A total of 33 employees across the globe were recognised for their years of committed service ranging from five to over 20 years with the business. Collectively, they have worked across the Embed, LAI Games, and Locker Network brands for 302 years. “The Helix team is our core asset. This is an incredible group of people to whom the company is deeply indebted for their commitment, service, and excellence,” said Helix Leisure CEO Theo Sanders. We’re hiring top talent to join this committed team, please visit our job portal for more information.

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POPkit (November Issue)

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Introducing… POPkit! Welcome to Helix Leisure’s monthly dose of pop culture, POPkit. This has been an internally shared document for close to 6 months now but we decided hey, why not share the love. Now you know how we’ve always stayed so relevant! With the insane amount of information flooding all accessible multimedia platforms, we understand how tiring it is to keep track of what’s currently ‘in’ and what’s not. Fret not, that is precisely what POPkit is here for! It can be your cheat sheet to handle the outside world. Check back monthly for new updates!

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Embed Booth

Helix Leisure Concludes a Successful Show at IAAPA 2015

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Helix Leisure Concludes a Successful Show at IAAPA 2015 Singapore, November 2015 – Helix Leisure concluded a successful show at IAAPA in Orlando, Florida. All three brands under Helix Leisure (Embed, LAI Games, and The Locker Network) drew big crowds. “This IAAPA was the best yet for the group. There’s clearly a great deal happening in out-of-home entertainment. Our positioning as a quality partner to the industry was evident by the activity level we saw on all three of our booths,” said Theo Sanders, CEO of Helix Leisure. Embed was awarded the IAAPA Brass Ring Award for the smartTouchTM Reader as a Best New Product winner. DNA, Embed’s upcoming Big Data service, also received positive feedback from customers who saw the demo. LAI Games officially launched its kids-oriented 2-player game, High Five, to strong acclaim. Its AMOA Innovator Award winning Snapshot 2 photo booth, debuted an expanded product line to cater to a greater variety of locations. For The Locker Network, which just concluded its first full season of operation at HFE parks, IAAPA was a great platform for park operators to learn about the revenue sharing opportunities and enhancements to the guest experience. Helix Leisure would like to thank everyone who stopped by its booths this year, and will next exhibit at ATRAX in Turkey on December 3 and EAG in London on January 12.

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Darren Chia

Darren Chia joins Helix Leisure as Chief Product Officer

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Darren Chia joins Helix Leisure as Chief Product Officer Singapore, November 2015 – Helix Leisure, a leader in out-of-home entertainment, is pleased to announce the appointment of Mr. Darren Chia in a newly-created executive position of Chief Product Officer with effect December 1st. In this role, Darren will oversee Helix Leisure’s four R&D teams in Perth, Singapore, Jakarta, and Pune and its supply chain management function. He will re-locate to his native Singapore and report to Chief Executive Theo Sanders. Darren was most recently Executive Director and General Manager of the Displays business unit at Lenovo, the world’s largest PC maker, based in Beijing. Previously, he has held senior management roles at leading technology firms including Razer and Dell. Darren holds an MBA from Nanyang Technological University in Singapore and a BSc from the University of Florida. As part of the realignment, Mr. Mark Easte will move into the role of Sr. Vice President, Product Strategy, and oversee the product roadmaps and major technology initiatives of the Helix Leisure group. Mark will continue to be based in Perth and will continue to report to Theo Sanders. “With Darren, we’re adding a world-class technology executive to Helix Leisure’s ranks. Mark is an exceptional innovator and I’m confident this partnership will position the group to continue to deliver the cutting-edge of products and services to the industry,” said Theo Sanders, CEO of Helix Leisure.

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Snapshot Timezone

LAI Games’ Snapshot 2 a Hit in Timezone Philippines

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LAI Games’ Snapshot 2 a Hit in Timezone Philippines Singapore, November 2015 – LAI Games, a leading manufacturer of coin and card operated games and photo booths, recently celebrated the sale of their 55th unit of Snapshot 2 photo booth to Timezone Group. With over 20,000 downloads of the Snapshot 2 Companion App and close to 129,000 photos being uploaded, Snapshot 2 has seen a lot of support and positive feedback from various locations. One such location is Timezone Philippines, where they are expected to have a total of 20 Snapshot 2 units across their portfolio of over 60 stores by January 2016. “We’ve seen our income on this new machine rise three-fold from our previous photo machine – a truly amazing result! More important for us is seeing the faces of our many satisfied customers creating new happy memories inside our FECs – Priceless!!” said Rafael Prats Jr., the President of Timezone Philippines. Customers have also indicated their satisfaction with the flattering lighting, integration with social media platforms, and the option to print multiple copies of their photos. “Selfie angle is my favorite. There are no other photo booths that offer this angle,” commented a customer of Timezone Philippines. LAI Games can be found at IAAPA Attractions Expo 2015, Booth #611 at the Orange County Convention Center in Orlando next month. About Snapshot 2 Snapshot 2 is the winner of the AMOA’s Innovator Award for 2015. The Snapshot 2 photo booths give players plenty to enjoy with an intuitive,…

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