ABOUT HELIX LEISURE

Our Mission: Powering the Business of Fun

Helix Leisure is a mix of industry insiders and next generation IT, a familial high-tech with a legacy of innovation in the Family Entertainment space. Driven by a conviction that is tied to the transformative power of our technology and business solutions that impact the guest experience. We are fiercely committed to the evolution of our industry because it results in everyone winning; the Operators and their Guests. From the arcade mogul to the kid who’s obsessed with retaining the highest score, we equip our mavericks with solutions.

A Truly Global Presence

North & South America

Dallas, Texas
sales@embedcard.com
Tel: +1 469 521 8000

Europe, Middle East & Africa

Dubai, UAE
salesME@embedcard.com
Tel: +971 (4) 435 6331
Tel: +44 (0) 1225 808 476

Australia & Asia Pacific

Perth, Australia
salesAP@embedcard.com
Tel: +61 (0) 8 9340 0100

Sydney, Australia
salesAP@embedcard.com
Tel: +61 (2) 8788 9199

Singapore
salesAP@embedcard.com
Tel: +65 3159 0771

OUR HISTORY

The legacy of innovation started in 1958, when Malcolm Steinberg founded Leisure & Allied Industries (LAI) in Perth, Western Australia. LAI Group was an early pioneer of the Family Entertainment Centre (FEC) concept, founding the Timezone brand of FECs in 1978.

With over 200 locations, Timezone is the leading FEC operator across Oceania today.

LAI expanded into additional services: offering a cashless business management system that became Embed; a full range of amusement machines that became LAI Games. And, in 2013, The Locker Network began offering the best-in-class Compusafe™ electronic storage solutions to entertainment operators globally.

In 2014, Helix Leisure was created, merging Embed, LAI Games, The Locker Network, and the Matahari Leisure JV into a single operating company.

Helix Leisure’s acquisition of Booking Boss in 2017 solidified its technology backbone across its entire enterprise, extending into Saas (software as a solution) cloud-based business solutions that integrate and manage every aspect of the FECs and Attractions business.