Our Mission: Powering the Business of Fun

Helix Leisure brands power interactive entertainment around the globe, from business solutions for out-of-home entertainment venues to immersive and rewarding games for consumers. Our people are driven by a conviction that is tied to the transformative power of our technology and business solutions to create exceptional guest experiences.  Our people consistently deliver on our promise of innovation, and we’ve built a reputation of setting industry benchmarks with our products, services and support.  We take the business of fun seriously.


A Truly Global Presence

With our portfolio of brands, Helix Leisure has a truly global foot print with a network of staffed offices across the globe serving key markets of the Americas, Australasia, Europe, Middle East and Africa.

Adam Steinberg joins the company - 1991 Blue Pumpernickle: One of the first arcade concepts as an entertainment destination in Western Australia Adam Steinberg joins the company - 1991 Slam 'n' Jam Jr: LAI's junior size basketball game based on their massive hit full size version of Slam 'n' Jam Adam Steinberg joins the company - 1991 The first-generation check balance reader for the Embed Card System Slide Bee-Bee Boopin': A humble yet successful kiddie game concept, a staple of LAI Games' early portfolio Slide Both award-winning products, the card readers that changed the industry. Color-Glo and Color-Glo HD.


The legacy of innovation started in 1958, when Malcolm Steinberg founded Leisure & Allied Industries (LAI Group) in Perth, Western Australia. LAI Group was an early pioneer of the Family Entertainment Centre (FEC) concept, founding the Timezone brand of FECs in 1978.

In the 1990s,  the LAI Group expanded into additional services: developing a cashless business management system that became Embed; a full range of amusement machines that became LAI Games. These businesses form the core of Helix Leisure today.

Further milestones along the way have included:

1998: Matahari Leisure was established in Indonesia to deliver manufacturing capability for LAI Games in the growing Asian markets.

2013: The Locker Network was established offering best-in-class electronic locker storage solutions to entertainment operators globally.

2014: Helix Leisure was created, merging Embed, LAI Games and The Locker Network into a single operating company.

2017: Helix Leisure’s acquisition of Booking Boss solidified its technology backbone across its entire enterprise, extending into Saas (Software as a Service) cloud-based business solutions that integrate and manage every aspect of the Family Entertainment and Attractions business.

2022: Launch of our first direct-to consumer VR title:  Arcade Legend, an authentic arcade experience featuring officially licensed games, that lets players build, manage and socialise in their own entertainment venue.