Our Mission: Powering the Business of Fun

Helix Leisure is a mix of industry insiders and next generation IT, a familial high-tech with a legacy of innovation in the Family Entertainment space. Driven by a conviction that is tied to the transformative power of our technology and business solutions that impact the guest experience. We are fiercely committed to the evolution of our industry because it results in everyone winning; the Operators and their Guests. From the arcade mogul to the kid who’s obsessed with retaining the highest score, we equip our mavericks with solutions.

A Truly Global Presence

North & South America

Dallas, Texas
2015 McKenzie Dr, Suite 106
Carrollton, TX 75006-8365

Europe, Middle East & Africa

Dubai, UAE
Dubai Arch Tower, Unit # 206,
Jumeirah Lakes Towers, Dubai

Australia & Asia Pacific

Perth, Australia
2 Neil Street, Osborne Park,
Western Australia 6017

1 Lorong 2 Toa Payoh, #02-03,
Braddell House, Singapore 319637

Adam Steinberg joins the company - 1991 Adam Steinberg joins the company - 1991 Adam Steinberg joins the company - 1991 Our factory at Palmerston Street - 1973 Adam Steinberg joins the company - 1991 Timezone's first store - 1979


The legacy of innovation started in 1958, when Malcolm Steinberg founded Leisure & Allied Industries (LAI Group) in Perth, Western Australia. LAI Group was an early pioneer of the Family Entertainment Centre (FEC) concept, founding the Timezone brand of FECs in 1978.

In the 1990s LAI Group expanded into additional services: developing a cashless business management system that became Embed; a full range of amusement machines that became LAI Games. And, in 2013, The Locker Network began offering best-in-class electronic locker storage solutions to entertainment operators globally.

In 2014, Helix Leisure was created, merging Embed, LAI Games and The Locker Network into a single operating company.

Helix Leisure’s acquisition of Booking Boss in 2017 solidified its technology backbone across its entire enterprise, extending into Saas (software as a solution) cloud-based business solutions that integrate and manage every aspect of the Family Entertainment and Attractions business.