Our Mission: Powering the Business of Fun

Helix Leisure is a mix of industry insiders and next generation IT, a familial high-tech with a legacy of innovation in the Family Entertainment space. Driven by a conviction that is tied to the transformative power of our technology and business solutions that impact the guest experience. We are fiercely committed to the evolution of our industry because it results in everyone winning; the Operators and their Guests. From the arcade mogul to the kid who’s obsessed with retaining the highest score, we equip our mavericks with solutions.

A Truly Global Presence

North & South America

Dallas, Texas
Tel: +1 469 521 8000

Europe, Middle East & Africa

Dubai, UAE
Tel: +971 (4) 435 6331
Tel: +44 (0) 1225 808 476

Australia & Asia Pacific

Perth, Australia
Tel: +61 (0) 8 9340 0100

Sydney, Australia
Tel: +61 (2) 8788 9199

Tel: +65 3159 0771


The legacy of innovation started in 1958, when Malcolm Steinberg founded Leisure & Allied Industries (LAI Group) in Perth, Western Australia. LAI Group was an early pioneer of the Family Entertainment Centre (FEC) concept, founding the Timezone brand of FECs in 1978.

In the 1990s LAI Group expanded into additional services: developing a cashless business management system that became Embed; a full range of amusement machines that became LAI Games. And, in 2013, The Locker Network began offering best-in-class electronic locker storage solutions to entertainment operators globally.

In 2014, Helix Leisure was created, merging Embed, LAI Games and The Locker Network into a single operating company.

Helix Leisure’s acquisition of Booking Boss in 2017 solidified its technology backbone across its entire enterprise, extending into Saas (software as a solution) cloud-based business solutions that integrate and manage every aspect of the Family Entertainment and Attractions business.