Our Mission: Powering the Business of Fun
Helix Leisure is a mix of industry insiders and next generation IT, a familial high-tech with a legacy of innovation in the Family Entertainment space. Driven by a conviction that is tied to the transformative power of our technology and business solutions that impact the guest experience. We are fiercely committed to the evolution of our industry because it results in everyone winning; the Operators and their Guests. From the arcade mogul to the kid who’s obsessed with retaining the highest score, we equip our mavericks with solutions.
A Truly Global Presence
North & South America
Dallas, Texas
sales@embedcard.com
Tel: +1 469 521 8000
Europe, Middle East & Africa
Dubai, UAE
salesME@embedcard.com
Tel: +971 (4) 435 6331
Tel: +44 (0) 1225 808 476
Australia & Asia Pacific
Perth, Australia
salesAP@embedcard.com
Tel: +61 (0) 8 9340 0100
Sydney, Australia
salesAP@embedcard.com
Tel: +61 (2) 8788 9199
Singapore
salesAP@embedcard.com
Tel: +65 3159 0771
OUR HISTORY
The legacy of innovation started in 1958, when Malcolm Steinberg founded Leisure & Allied Industries (LAI Group) in Perth, Western Australia. LAI Group was an early pioneer of the Family Entertainment Centre (FEC) concept, founding the Timezone brand of FECs in 1978.
In the 1990s LAI Group expanded into additional services: developing a cashless business management system that became Embed; a full range of amusement machines that became LAI Games. And, in 2013, The Locker Network began offering best-in-class electronic locker storage solutions to entertainment operators globally.
In 2014, Helix Leisure was created, merging Embed, LAI Games and The Locker Network into a single operating company.
Helix Leisure’s acquisition of Booking Boss in 2017 solidified its technology backbone across its entire enterprise, extending into Saas (software as a solution) cloud-based business solutions that integrate and manage every aspect of the Family Entertainment and Attractions business.
1958: Humble Beginnings
Based in grandfather’s garage and operating under the company name “Indoor Amusement Games Co”, it all started with 21 used Pinball machines. Games operated in milk bars, billiard halls, cafes and fish and chip shops.
1970: Formation of Leisure & Allied Industries
The company grows a new sales distribution network around Australia under the business name Leisure and Allied Industries and acquires distribution rights for major US amusement game brands.
1993: Expands into Asia
The very first international office is established in Singapore which is quickly followed by expansion of sales and operations into the entire Asia Region.
2001: Embed is Born
Embed is established to develop and implement cashless business management systems and solutions internationally.
2013: The Locker Network is Established
The Locker Network is established, licensed from Australian locker company Compusafe. Specializes in keyless and secure electronic locker solutions for entertainment venues all around the world.
2014: Helix Leisure is Established
Embed, LAI Games and The Locker Network merge as Helix Leisure, capitalizing on the combined strengths of the brands.
2017: Helix Acquires Booking Boss
The acquisition of the Booking Boss demonstrates Helix Leisure’s commitment to offering solutions that help operators increase profits while creating better experience for guests.