PERTH, 4 November 2019 –Embed redefines the “game card” by combining fashion, textile design, with various materials and technology to reimagine wearables that drive return visits and customer loyalty. The collection includes a variety of wristbands in various fabrics and materials, game cards, and lanyards.
Embed’s new series of gamecards and wearable media are unlike anything currently in the industry. “We’ve been in the design lab working on these for some time. Single-minded in our focus on the guest (the consumer), designing the type of wearable media they want to keep, collect and reuse. This ultimately drives repeat business for our Embed customer, which gives them an edge over their competition, strengthening their business. Ultimately, these design innovations are about elevating the entire media category in this industry.” said Renee Welsh, CEO.
The collection has close to 200 design variations, covering every consumer demographic, gender, and amusement category, including waterparks. “This is beyond great designs on game cards, which is two-dimensional. We are working in 3D! These cards include embossed graphics, printed in full colour on a shimmering metallic base; unlike anything in the category now. Matte embossed game cards. The collection even includes an eco-friendly natural and organic wooden card series.” said Rob Thompson, Embed veteran who’s recently been appointed Chief Supply Chain Officer in Manufacturing & Supply Chain.