Baneasa Shopping City selects EMBED for GRAND Entertainment

150 150 Helix Leisure

Bath, UK – July 2014 – EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, announces the successful installation of the Embed System at GRAND Entertainment, located on the 2nd floor of the Baneasa Shopping City.  The facility features a range of entertainment targeting the teen age group or families with older children.  The location has a selection of Xbox game console stations, an indoor climbing wall, bowling, billiards, arcade games and a selection of motion based driving experiences such as the F1 Racer.  Guests can also relax at one of the full service bars or lounge area offering a full menu.

The location utilizes the EMBED System to manage the cashless operation of their games and attractions as well as their redemption counter.   Each time a guest uploads value on to their cards, they receive loyalty points that can be used to collect items at the redemption counter.  Management on site has found this to be a great tool to increase guest loyalty and increase guest visits.

The installation is highlighted by Embed’s Color-Glo Swipers, connected to Xbox game consoles to manage the time guests can play in the console game area as well as leisure pods kids can relax in with TV’s mounted over them for comfortable play.  Families can come to GRAND Entertainment and relax and play together for hours.

“The Baneasa brand is filled with first-class entertainment features and we are proud to be a part of this project, in partnership with FUNPLAY, our local partner in Romania,” notes Steven Wooley, Sales Executive for Embed UK & Europe.  “John Younis and the team at Grand Entertainment are seasoned professionals which made planning, coordinating and executing this large scale installation a very smooth and enjoyable process.”   For additional information on Baneasa Shopping City or GRAND Entertainment, you can visit them on the web at and .

About Embed:

Embed is a subsidiary of Helix Leisure, With offices in the UK, USA, UAE, and Australia, the Embed System is a total operating solution for any entertainment facility.  The Embed System allows for admissions control, cashless operation of games and attractions, retail, food and beverage sales, full prize redemption management, and integrated event scheduling.  For additional information on Embed, please visit the web site at