Ted Parsons

General Manager, North America

Ted, a veteran of the leisure and out-of-home entertainment industry, leads Helix Leisure’s North and South American operations from our regional headquarters near Dallas, Texas.

Ted’s professional roots are in entrepreneurship, as the owner/operator of Pocket Change Family Entertainment Centres from 1980 until 1997. Since that time, he has worked in a variety of leadership positions across the industry: as Director of Family Entertainment with the Carmike Cinema group, as Director of Midway Operations, Kahunaville, and prior to joining Embed in 2010, as the Managing Partner of the Premier Game Company.