Adam Steinberg

Executive Director

Adam serves as Group CEO of the LAI Group and Executive Director of both Helix Leisure and Timezone. His responsibilities include Group business strategy, managing the Compensation Subcommittee of Helix Leisure as committee chairman, and representing the shareholders in corporate-level transactions.

Prior to the formation of the Helix Leisure group, Adam founded Embed in 2001 and built the business from a team of just four into the world’s leading revenue management solution for the out-of-home entertainment industry. He served as Embed’s CEO until June 2014. He joined the LAI group in 1991 and has worked in a variety of roles, including National Development Manager for Timezone in Australia, and General Manager Operations and Chief Operating Officer for the group.

Earlier in his career, Adam was a Project Engineer with the Clough Engineering Group.

He earned a Bachelor of Engineering degree in 1985 and an MBA in 1991 from the University of Western Australia.